About Hotstar Advertising:
Disney + Hotstar is a subscription video on demand streaming platform with over 300 million subscribed users. owned by The Walt Disney Comapany India and operated by Star India. Hotstar advertising lets you advertise to your target audience with your preferred budget. It features two paid subscriptions
- Hotstar VIP: It focuses on domestic shows and sports concent including IPL (Indian Premier Leauge).
- Hotstar Premium: It focuses on international films and television series.
Rates for advertising on Hotstar:
HotStar follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Hotstar advertisements with maximum possible audience reach.
For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.
Types of targeting done on Hotstar:
Target audience based on their age and gender
Target audience based on specific state or city
Choose your audience based on their interests and preferences. Through interest-based targeting, you’ll be able to deliver highly relevant messages to your audience.
Advertising based on different languages preferred by your audience.
Targeting done based on the device audience use, right from affordable to premium devices.
- Mobile Carriers:
Targeting done s based on audience preferred mobile carriers.
- Custom Audience:
If you have an existing audience that you’d like to reach out to on Hotstar, you can do so with custom audiences. You can create a custom audience based on:
- Advertising IDs
- Email IDs
- Phone numbers
Why advertise on Hotstar:
- Improved audience targeting:
Hotstar provides option of advertsing to the custom audience as per your target group where you can choose according to the geography, language, device price point, interational travellers, mood and genre. This improved targeting helps you to show your ad to your targeted audience only.
- Reach a larger audience:
As more people are switching from traditional medium to online platforms for watching shows, web series and sports content. The number of viewers are increasing daily. With hotstar having 300 million+ subscriptions which makes your advertisement reach higher.
- Boon for regional brands:
As Hotstar provides target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.
- Viewability Measurement Metrics:
You get the range of what would be your audience reach in line with your budget and CPM (Cost in terms of impressions). This gives you better insights to your brand that how many people will be seeing your ad.
- Better ROI:
As you feature your ad to the targeted audience there is less wastage of your advertisement budget which in turn increases the rate of interest of your advertisement.
- High in demand:
As OTT Platforms are high in demand this day getting your advertisement featured on Hotstar would be a plus plus for your brand to reach the already engaging audience. Also, all the age groups are switching to watch shows on OTT platforms.
- Watch anywhere:
Hotstar supports in multiple devices like television, mobile phones, computer screens and laptops. The audience has the benefit to watch anywhere on the go.
This lets advertisers provide flexibility for advertising too.
How to select the right agency for advertising on Hotstar / Agency selection for advertising on Hotstar / Why Excellent Publicity for Hotstar advertising:
Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out that which is a good platform for you in line with your brand and objective. We will then suggest you to what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. We will Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
For advertising on Hotstar you can follow the following steps: / Steps for advertising on Hotsatr / Guide for advertising on Hotstar / How to advertise on Hotstar
- Share your requirements
- Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us
- We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
- Receive the best quotes
- We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
- Provide creative
- Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
- Go Live
- See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
- Receive Campaign Reports
- Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance.
– Why should I advertise on Hotstar?
Hotstar being one of the leading platforms for video streaming in India, many people are changing their preferences to watch shows and movies, so advertising in such platforms would help your brand marketing to get next level impressions.
– What are the target options availaible on Hotstar?
- Mobile Carriers
- Custom Audience
– Can I choose to advertise on particular show?
No you can’t select a particular show for advertising on Hotstar, but you can choose to advertise in top 10 shows or top 5 shows. Contacting our agency can guide you as in what will work best for you.
– How many people will be able to see my ad on Hotstar?
Number of impressions or number of people who will be able to see your depends upon your campaign duration and advertising budget.
How to Get Started?
- Share your requirementsApproach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with usWe will assist you in terms of economical and impactful Mall Branding, choosing right locations with maximum visibility, campaign duration, the illumination in terms of non-lit, front-lit and back-lit, the right branding option i.e. Facade, Backlit Signage’s, Parking media options, Dropdown, FSU etc.to have a successful campaign on board.
- Receive the best quotesWe provide best rates with best services for Mall Branding across India. The rates for Mall Brandingdiffer according to Location, Footfall, festive – No festive seasons and Brand availability in the Mall.
- Provide creative or PrintProvide us with an attractive creative to show case your brand on selected Mall media. The acceptable format of creative will be provided by planner at the time of confirmation of site. Once the creative is approved by Mall Management we can go ahead for print and installation.
- Go LiveSee your brand hit on the selected mall media within a bare minimum timeframe and achieve a grandstanding response.
- Reminder for extension7 days prior to the end date of a campaign we will remind you for any extension of a live campaign and would require confirmation for the same.
- Receive proof of executionReceive Start date photographs of media on the first day of campaign and End date photographs on the last day of campaign, Photos will be system generated Date and Location stamp to prove its authenticity.